Original White Fluorescent T-shirt

The logo and visual image of a company are its letter of introduction to the world because they reflect the identity and essence. But in the case of MÄKELISMOS Brand, behind its logo its isotype emerges, its image beyond words . There lies the visual representation of our values, of our DNA associated with art, creativity and respect for creators.

The logo and isotype of MÄKELISMOS Brand reflect, on the one hand, the influences of the artist René Mäkelä, among which is predominantly Jean Michel Basquiat and his famous crown. They are also the umlauts of the artist's surname forming the MÄ of MÄKELISMOS with the characteristic strokes and its creative force.

Our brand image is open and adaptable in colors, but above all it is the reflection of art in movement, of generosity and welcoming, because in its essence it includes all the creators, generators of visual, musical or plastic content, and all that talent that finds refuge and respect in our brand.

Perhaps for all these reasons, this design, unexpectedly, has found its way among the most popular garments in our catalogue. Given that, we can only say one repeated word here... or before the media: Thank you! Thank you! Thank you!