MÄKELISM AND MILBBY: A BEAUTIFUL JOURNEY THROUGH ART TO PAY TRIBUTE TO SPANISH CULTURE
Milbby, the most important fine arts and crafts chain in Spain, contacted MÄKELISMOS to make a very special artistic proposal: “We want one of your large-format works of art to preside over each of the Milbby stores throughout Spain ”. No sooner said than done.
From that moment on, René Mäkelä travels around the country, first stopping at his studio in Palma de Mallorca where he shapes large-format pictorial works in which he pays tribute to the icons of each city and then makes its official presentation. at the corresponding Milbby point of sale, at which time he also attends to the media while putting the finishing touches on his creations.
Milbby, belonging to the Tansley group, is growing in an extraordinary way through an offer focused on crafts and fine arts, in what is a success story of Spanish entrepreneurship that is committed to creativity as the main exponent of all its products and sales and marketing actions. In their expansive policy they already have 13 points of sale in Spain and their business idea is to continue increasing their presence exponentially in the coming months... even outside our borders.
In each of these Milbby points of sale there is already a work by René Mäkelä that reflects some of the most characteristic elements of the city and, above all, some of its most illustrious citizens who mark or marked an era. Through this agreement, which also contemplates the integration of MÄKELISMOS fashion and art points of sale in its facilities, Milbby and MÄKELISMOS do something that is not usually done in our country: pay tribute to relevant cultural figures through art.
There will be more Milbby openings and many more works but... do you want to know each of the MÄKELISMOS creations that already preside over the current Milbby points of sale? Here you have them:
Barcelona (CC. Glòries)
Barcelona (Machinist CC)