MÄKELISM AND PALLADIUM: ETERNAL VACATIONS WITH THE BALEARIC ISLANDS AS A STARTING POINT
Palladium Hotel Group and MÄKELISMOS share much more than a union of commercial objectives since both companies have the Balearic Islands as the beginning of their route. René Mäkelä, alma mater of MÄKELISMOS, is a Mallorcan artist who never gave up creating far from his paradise, from his studio in the Santa Catalina neighborhood of Palma. An old butcher shop converted into an art studio has been, and continues to be, his favorite corner to unleash his most famous creations, present in galleries around the world and in the homes of anonymous and popular collectors such as Madonna, Cam Newton, Cara Delevingne, Pope Francis, Antoine Griezmann, Manny Machado... and many more who have made him one of the most recognized Balearic artists in the world. About Palladium Hotel Group, a leading Balearic chain, there is little more to add to the fact that it has positioned itself as one of the most important hotel groups in the world, a leader in the vacation sector due to its quality, solvency and unique offer.
Both companies were condemned to understand each other, as they did. For a few months now, the most popular products of the art and fashion brand have been present in several of the most representative and exclusive Palladium hotels on the island of Ibiza, such as Grand Paladium Palace Ibiza and Grand Palladium White Island Resort and Spa, two corners unique places to enjoy the enormous range of leisure and relaxation that the Ibizan paradise offers.
This union is not only commercial. It is a fusion of objectives that seek to offer exclusive services and products to the hundreds of thousands of tourists who enjoy our islands every year. That's why MÄKELISMOS t-shirts, sweatshirts, caps or glasses could not be missing there, which have soon become one of the most sought-after brands by foreign visitors who visit Ibiza.
MÄKELISMOS's expansion policy has several clear lines and one of them is to have a presence in this type of unique locations. For this reason, since the creation of MÄKELISMOS not only Palladium has a point of sale in its facilities. Also chains such as Fergus Hotels or Sotavento Apartments, located in Ibiza and Mallorca, have or have areas reserved for lovers of René's fashion and art. Spaces duly Makelized for the occasion that are added to the multi-brand stores spread throughout Spain that also sell the brand's products.
The Balearic Islands are a necessary starting point, but the sky is the limit since this commercial strategy that aims to be present in the most important vacation locations, always maintaining brand positioning, has only just begun.
Pack your suitcase, pack a swimsuit or bikini, and join us on this unique vacation trip that begins in the Balearic Islands and has no return date.
